Welcome to the latest edition of “Food for Thought”!

We have News!🎉

EasyEat and Food Market Hub have merged to become The FEAST!

The FEAST is a leading F&B technology platform born from the merger of Easy Eat AI and Food Market Hub. Serving 5,000+ restaurants across Southeast Asia, including iconic brands, The FEAST processes over $1.5 billion in annualized order value.

Our integrated solutions span POS, payments, procurement, and data analytics, helping restaurants streamline operations, enhance customer experiences, and drive growth. With a presence in Singapore, India, Indonesia, Malaysia, and Thailand, the FEAST is dedicated to empowering F&B businesses to increase their revenue and improve their margins.

Increase your Revenue and Improve your Margin

Hurry up and get the benefits of both software to improve your margin!

This edition is packed with insights just for you. Discover why the sushi market is booming, how a Malaysian chef is making waves in Beijing, and why cafes are becoming Gen Z’s favorite hangout. Plus, learn about new rules on smoking in food areas. 

TRENDING NEWS!

• Bali Hotels and Restaurants Face Revenue Loss Amid Government Budget Cuts
  Hotels and restaurants in Bali, especially in Nusa Dua and South Kuta, may lose revenue due to the government’s budget efficiency policy. This policy limits ministries and institutions from hosting events or renting hotel facilities. Cancellations of pre-booked meetings are already affecting the hospitality sector, with a ripple effect expected across other regions like Jakarta and Bandung. Click here to explore more.
  
  
• Sushi Market Set to Grow by $3.92 Billion by 2029 – What’s Driving the Trend?
  The global sushi market is expected to grow by $3.92 billion from 2025 to 2029, driven by innovative dishes and smart marketing. However, strict food safety rules pose challenges. Key players like Bento Sushi and Kura Sushi are leading the way. What’s behind this surge, and how are restaurants adapting? Dive into the latest trends and challenges shaping the future of sushi. Click here to explore more.

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• Malaysian Chef Bridges Cultures Through Food in Beijing
  Stephen Teo, a Malaysian chef in Beijing, uses his culinary skills to promote Malaysia’s diverse food culture. Despite 17 years abroad, he stays connected to his roots by serving signature dishes like laksa and nasi lemak. Teo also highlights Malaysia’s multiracial harmony through food, ensuring halal standards for Muslim guests. His efforts, including curating menus for official events, have won praise and deepened cultural understanding. Discover how Teo’s passion for food brings Malaysia to the world. Click here to explore more.
  
  
• Malaysia’s Coffee Culture is evolving. Are cafes the next big thing?
  Malaysia’s coffee culture has transformed over the years. While traditional Kopi O and mamak restaurants remain, Gen Z now flocks to trendy cafes for aesthetic brews and relaxing vibes. Plant-based options like oat milk are in demand, and indie cafes in suburban areas like Meru are thriving. These spaces offer more than coffee—they’re social hubs for meaningful conversations. With a blend of tradition and innovation, Malaysia’s coffee scene is brewing a flavorful future. Click here to explore more.
  
  
• Public Urged to Report Smokers in Prohibited Areas with Photos, Videos
  Johor authorities are encouraging the public to take photos or videos of individuals smoking in prohibited areas, such as food premises, and report them to the district health office. Strict enforcement will follow to uphold public health laws. The call was made during the launch of five new medical facilities at KPJ Bandar Dato' Onn Specialist Hospital, aimed at improving healthcare services. Click here to explore more.