Welcome to the latest edition of “Food for Thought”!

This week, we're bringing you the key insights that could impact your business decisions. You'll discover why Malaysian diners are questioning service charges in an era of QR code ordering and what this growing customer sentiment means for your operations. We're also highlighting the 2025 FABI Award winners - the food trends and innovative products that could help you attract more customers and increase profits.

This edition also talks about a pressing labor issue, which is how potential immigration changes might force wage increases across the industry. Finally, we look at Malaysia's impressive success at Foodex Japan 2025, revealing what international buyers want from halal food exporters right now. 

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TRENDING NEWS!

• “QR Code Orders. But 10% Service Charge Why?” Malaysians are questioning
  Malaysians are questioning why restaurants still charge a 10% service fee when customers scan QR codes to order and pay themselves. Many argue that since staff don’t serve tables, the fee is unfair. Some say the charge covers digital systems or hidden costs, while others call it misleading. Diners suggest refusing to pay if service isn’t provided. The debate highlights confusion over service charges in self-service eateries. Click here to read more.
  
  
• "2025 FABI Awards Honor Top Food & Drink Trends"
  The National Restaurant Association Show announced 39 winners of the 2025 FABI Awards, with 10 standout products named "FABI Favorites." The awards celebrate innovative food and beverage items that boost restaurant profits, featuring global flavors, clean-label ingredients, and plant-based options. Judges from major brands like Wendy’s and Aramark evaluated taste, profitability, and consumer appeal. Winners will be showcased at the May 17–20 event in Chicago, helping operators discover cutting-edge menu solutions. The FABI Favorites highlight trends shaping the future of dining. Click here to read the full story.

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• "Stricter Immigration Rules May Force Restaurant Wages Up"
  Tighter immigration policies could trigger wage hikes across the restaurant industry as potential deportations threaten to shrink the workforce. With immigrants making up 22% of foodservice workers—many in crucial kitchen roles—their departure may create severe labor shortages. Industry experts warn this could push average hourly wages up by $3 as restaurants scramble to attract and retain staff. The situation highlights how immigration policies directly impact business costs and dining prices nationwide. Click here to read more.
  
  
• “Malaysia Smashes Export Target at Japan Food Expo with RM264m Sales"
  Malaysia's food sector scored big at Foodex Japan 2025, generating RM264.39 million in sales - over 6 times its RM40 million target. The 50th edition of Asia's premier food trade show saw strong demand for Malaysian halal products like biscuits, duck products, and seafood, with exhibitors receiving 313 trade enquiries.
  MATRADE showcased Malaysia's diverse halal offerings at a dedicated pavilion, featuring snacks, beverages, and premium products. With plans to expand Malaysia's presence at future shows, including a new Halal/Kosher/Organic Hall in 2026, officials aim to strengthen the country's position as a global F&B player. Click here to read the whole story.